The great thing about the Yoast SEO plugin is that it's simple to use.
You don't have to be an expert, or even understand SEO that well to use it.
As you can tell by their tagline, "Yoast is for everyone".
In saying that, I would always recommend doing a little research on the subject.
Yoast is one of, if not the best plugin WordPress has to offer.
Whether you're a beginner or an expert, everyone can benefit from this amazing plugin. (I know I do).
The image below shows you what your snippet will look like when you show up in the Search Engine Results Page (SERP's).
As you can see from the preview Yoast SEO nudges you in the right direction.
Furthermore, it is one of the most widely used plugins on WordPress.
With a 4.9/5 rating and over 135 million downloads, it's been helping bloggers write killer content since 2008.
It's an essential plugin that optimises your site for SEO, so when the search engine spiders come to crawl your site, they'll have only good things to report back to Google.
But before we get into that you need to register your site with Google which brings us to the first step.
Step 1 - Google search Console.
You need to go to Google Search Console and set up an account.
What is Google Search Console?
Google Search Console is a portal that will help you measure your website's traffic, fix issues and make your site perform better in the Google Search Results Page.
This is what Yoast SEO connects to and works with to make sure your site is getting the attention it deserves.
How to Set Up Google Search Console
Enter Google search Console into your search engine.
Click start now.
If you have a Gmail account use that to log in, if not, go and create one now and come back.
Once you have that done, click on add property.
You will be next prompted to enter your domain name.
When you arrive on the page, click on start now.
You will have a choice to add your domain or your URL.
Domain & URL prefix:
Enter your domain name,
I.e. example.com or www.example.com or enter your URL,
I.e. https://example.com & https://www.example.com and press continue
Click on done for now and you're good to go.
Now, it's time to return to your WordPress Dashboard and follow the easy step by step guide below to complete your Yoast set up.
Step 2 - Download the Yoast SEO plugin.
Within your dashboard view, scroll down to plugins.
You can click on Add New from the drop-down menu or In the top left-hand corner of the dashboard.
Type the name of the plugin you want into the search.
We want Yoast SEO, so let's enter that.
Once you click Install Now, hit activate in the next prompt. As you can see from the screenshot below, mine's already active.
So that's it, well done. You have now officially installed the Yoast SEO plugin.
If you head back now to your dashboard view, you will see that you now have access to Yoast SEO on your left sidebar, under SEO.
Step 3 - Yoast SEO for WordPress Installation Wizard
Click on SEO in your WordPress sidebar. This will take you the Yoast SEO dashboard.
Then, click on the Installation Wizard (IW) This will open up the first page of a ten-step process. Just follow the guide below.
Step 3.1 - The Environment
If your site is ready to go click Option A, if it is not, click option B.
You don't want Google indexing your website if you do not have it set up correctly.
You want to have your site ready to launch before you invite the Google bots in.
Step 3.2 - Site Type
Next up, choose the option that best represents your site. Pretty straight forward.
Step 3.3 - Organisation or Person
Whether you're in a band or a solo musician just click person. You can grant access to your blog or site to anyone you please straight from your WordPress Dashboard.
This information is solely for Google, for them to get a better understanding of your business and your website.
Show - How to grant access to other members.
Step 3.4 - Search Engine Visibility
Unless you have your own reasons why not to click yes on these I'd just leave them as is. You want to make yourself as visible as you can in the search engines.
Mailmunch is a plugin that creates forms and landing pages that generate leads. If your using MailMunch just follow
Step 3.5 - Multiple Authors
If you are doing all the content yourself click no. You do not want duplicated content.
This means if you publish something twice, the google bots will index both and you will lose traffic and it will affect your rankings.
Step 3.6 - Google Search Console
As we have already set up Google Search Console you need to authenticate it now with Yoast by clicking on the Authenticate With Google Button.
Step 3.7 - Title Settings
This is purely up to you how you want your titles to show up n search engine results page. The first and second ones are pretty standard if you're looking for a nudge in the right direction.
Step 3.8 - Newsletter
The next two steps our promotional offers Yoast. If you want to keep up to date with the latest tips from the world of SEO you can sign up to their newsletter.
Take note where they added their sign up form. A
great way to get newsletter signups is when you're in the process of doing something for the user.
In this case, they're making things easy for us by walking us through our SEO set up. People are more inclined to give you their details if they're already benefiting from your services.
Step 3.9 - Upgrade to Premium
Step 3.10 - Congratulations
That's it, You're done.